A burning cigarette

Evaluating an HPB intervention to reduce youth smoking rates in Singapore

Last week, the headline of an article from a Malaysia-based website screamed: “How Singapore cut youth smoking with this one weird trick”. And given growing public policy interest in nudges – the behavioural-psychology idea that changes to seemingly small details can have major impacts on people’s behaviour – the finding that Singapore’s Health Promotion Board (HPB) was able to cut smoking rates at juvenile detention centres by 30 percentage points was impressive.